The original spacious Alberoni beach resort was funded by the Italian Luxury Hotel Company [Compagnia Italiana Grandi Alberghi (C.I.G.A.)] After World War One, C.I.G.A. built a grand hotel with all the necessary amenities, similar to the adjacent beach resort of the Grande Hotel Des Bains. Thus, C.I.G.A. inaugurated the best and largest beach on the island of the Venice Lido.
 
In the 1930s, Alberoni asserted its international reputation. The international elite long familiar with the company’s luxury hotels composed the beach resort’s exclusive clientele. In 1929, C.I.G.A. built the golf links next to the beach resort, satisfying a wish expressed by Henry Ford, the American tycoon and famous devotee of the Alberoni beach.

Unlike other beaches along the Venice Lido and on the rest of the Adriatic coast, the Alberoni beach has always maintained an aura of exclusivity, which has preserved its natural setting as an earthly paradise, by preventing both its massification and the development of devastating property speculation. Today, the beach and its beach resort remain environmentally sound thanks to the WWF’s creation of an extensive natural preserve next to the golf links (under a building ban).The management teams that followed the C.I.G.A., including the current management, have wisely kept this incomparably vast open area available to guests. The beach resort’s management was able to preserve the refined atmosphere that attracted the attention of the great Luchino Visconti, who chose this beach to shoot the outdoor scenes for his famous “Death in Venice.” For the film, Visconti also rebuilt the C.I.G.A. beach resort on the same beach.